Enhancing entry process key to reinforcing revival

Bangkok Airways is anticipating faster tourism growth if Thailand is able to provide a smoother and more consistent entry process, particularly from the European market, which could help the firm beat its passenger target.

“The number of guests grew more than 10% each time the country implemented relaxed entry rules, but also suddenly dropped every time the government instantly changed its stance without informing tourists in advance,” said Puttipong Prasarttong-Osoth, president of Bangkok Airways.

Mr Puttipong said the company’s performance in the first quarter this year was 20% better than projected, mainly attributed to simplified travel rules for entry into Thailand which lured an influx of international travellers during this period, particularly from Europe which accounted…