Desperately in need of a rescue, foundering Thai Airways is cannibalizing its safety equipment to throw itself a high-fashion lifeline.
The bankrupt airline tomorrow will launch a collection of upcycled bags made from life vests and emergency slides as it desperately tries to relieve its debt load of over THB1 trillion (US$32 billion).
After declaring bankruptcy in May – the pandemic travel freeze was a knockout blow to the already deeply indebted national carrier – the airline’s tried everything from terrestrial pop-up restaurants and selling fried dough sticks to selling flight simulator time.
The bags come in six travel-suitable styles, including messenger and shoulder bags, all in yellow, grey and black. The contemporary approach is similar to that of other brands embracing reused materials to flash some climate change virtue with consumers. The items,…
