Compared to other industries in Thailand, the art industry is relatively small. Now under Prime Minister Srettha Thavisin, art is now among the 11 industries which will be developed and supported by the Thailand Creative Content Agency (THACCA). The 11 industries are art, food, sports, lifestyle, tourism, music, literature, film, games, design, and fashion.
In addition to THACCA, another soft power initiative is One Family One Soft Power (OFOS) which aims to search, develop and nurture people with potential and talent, whether they are children, adults, or the elderly, totalling 20 million people from 20 million households. According to the National Soft Power Strategy Committee, the objective of the soft power policy is to contribute four trillion baht annually to the country’s economy and create 20 million new job opportunities.
The announcement of the soft…
