The global lockdown announcement certainly has a negative impact on offline businesses. But for those who work in connection with social media will know that. social media or online world It has become a more important opportunity and may be something that will save your business for the future. Until some businesses may have to pay expensive money to build connections or reach consumers.
Trends that are commonly used as sales channels include livestreams, community, and influencers. They are both ways of presenting a style that appeals to modern audiences.
In addition, the brand can build brand loyalty among consumers. There is a need for entertainment to intervene in a reasonable manner for the audience that we want to convey. Let’s take a look at some of the trends in 2022 that should be incorporated into your strategy.
Gen X and boomers want to join the party.
It’s not just teenagers who want to go out and spend their lives, but Gen X and baby boomers. I want to go back to my old life During the second quarter (April-June) the use of social media has increased worldwide. And this group of people use social media more than ever before. making them feel longing for a return to their former life
before the epidemic Baby boomers use YouTube and Facebook, but in 2020, they use Instagram and Twitter dramatically. Compared to Generation Y, baby boomers felt that ads on social media were too much and that the content displayed was not relevant to them, with only 10% feeling like the ads shown. The results in the feed page come up.
but some luxury brands Well-known footwear company UGG has chosen the 65-year-old supermodel for its spring campaign. That comes from research on baby boomers who are more likely to book travel later this year. until early next year because people of this age have been vaccinated and has better paying power than other age groups They also tend to pay more than brands or marketers expect from advertising.
Therefore, brands should rethink and increase the chances they receive from baby boomers. which is not a small price but must consider the behavior convenience and very responsive to their needs Give them the satisfaction of seeing your brand on social media. I felt valued and wanted to be loyal to the brand before I left.
Influencers are still influential.
with the behavior of consuming online content and sharing information of influencers make these people More famous and powerful to the younger generation than some celebrities or celebrities.
27% of Gen Z feel that following influencers on social media makes us more aware of new brands and expects brands to understand them as compassionate. understand and respect privacy better
This reflects that Influencers’ followers tend to be more educated or open to experimenting with new brands, and are willing to engage with brands if their interests include them.
If the influencer is Personal Healthcare, cosmetics or beauty. Shows good results in use. The more the brand becomes a product that stands out to the eyes of the followers immediately.
That’s because there are so many types of products in the market and they are useful to different groups of people. So it’s not just a matter of beauty, but an influencer who can honestly tell their own opinions about the brand. More than just a picture of beauty will increase the confidence of the brand even more
LIVESTREAM still has power in the social community.
Because people are still yearning for relationships, entertainment and engagement, Facebook and Reddit agree that livestreaming remains a popular channel for most people. The livestream has a percentage of popularity of 37%, compared to 22% in the general community.
56% of social media users think that if a brand has direct communication in the community it will make them feel that they are valuable to the brand. The more opinions and improvements to make the brand better. The more the feeling is more impressed with the brand than before.
In China, there has been an increasing trend in LIVESTREAM over the past few years, with Taobao users saying that the product demonstration And can generate more sales, then Taobao Live has been integrated on Wechat and Tiktok to create sales opportunities in a variety of channels.
However, participation and live communication of brands to help create interactions Asking and answering activities It’s an opportunity for audiences to engage and have fun, and sales are what’s coming back.
niche content
Not every article will interest people. So does having a website and social media. Even spreading the word or spreading news on your channel will create good awareness. But that doesn’t mean that the same content is suitable for all groups. Just tailoring your content to each channel increases your chances of reaching it.
However, new social media features such as Reels or Shorts can still inspire and engage audiences to follow your brand. Therefore, brands must not miss out on these new tools.
In addition, the use of various tools regularly and take advantage of live streaming Influencer Marketing and Social Commerce It should give the brand a chance to expand its appeal to the new generation of users.
Source: GWI
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