Electrical appliance industry sparks up: El Niño predicted to surge sales by 4-5%

The El Niño weather phenomenon could potentially stimulate a 4 to 5% rise in sales within the electrical appliance and electronics industry this year, with sales projected to elevate from 230 billion baht last year.

Major electrical appliance distributors and leading retail chains noted growth in the market within the first nine months of the year.

Despite the purchasing power of low-income groups not fully recovered, they anticipate this growth trend to continue at a rate similar to last year. This is due to several challenges such as high household debt, inflation, and lack of government stimulus packages to enhance consumer spending.

Jakkrit Keeratichokchaikun, Chief Executive of Trading at The Mall Group Co, highlighted several factors contributing to the sales of electrical appliances this year. These include an increase in tourist arrivals,…