Thailand has the highest live commerce growth in Asean, according to a 2022 report by Meta and Bain & Company.
The continued dominance of Thailand’s e-commerce ecosystem by foreign operators, the proliferation of live commerce and affiliated marketing are likely trends for 2024, according to an e-commerce executive.
E-commerce and on-demand services will still be dominated by overseas operators in terms of sales, delivery and advertising, as the country faces a digital trade deficit, Pawoot Pongvitayapanu, founder of Tarad.com, told…
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