4 Mins Read
Dutch startup Pieter Pot, a circular supermarket in the Netherlands, is pioneering a new way to shop for groceries by allowing its consumers to purchase groceries without producing any waste through its deposits and delivery system by packaging all its items in glass pots.
Based in Rotterdam, Pieter Pot was founded in 2019 and launched in May 2020 by Jouri Schoemaker and Martijn Bijmolt. The zero-waste supermarket helps consumers reduce waste while buying their groceries through a convenient deposit and delivery system.
The company initially raised EUR€300,000 (US$364,278) and received a EUR€100,000 (US$121,426) government subsidy to support its work. Late last year, in November 2020, Pieter Pot received EUR€2.7 million (approx US$3.2 million) from three sustainability-focused investment funds: Shift Invest, Future Food Fund and InnovationQuarter,…
