Dusit urges emphasis on quality tours
Firms should turn to high-value products
Thailand should not expect a return to 40 million foreign tourist arrivals in the post-pandemic period, instead focusing on elevating the quality of tourism and preserving revenue for the local industry, according to Dusit International.
Suphajee Suthumpun, group chief executive of Dusit International, said after the global pandemic subsides, Thailand should emphasise improving the tourism industry’s quality over quantity, offering potential products that can…
