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Sunday, May 5, 2024

Digital transformation is long term

Seated from second left are Mr Ruangroj, Mr Zhang, Mr Pas, Mr Pinya and Mr Foo at the Bangkok Post International Forum 2020 held at Centara Grand & Bangkok Convention Centre at CentralWorld. The business leaders suggested partnerships and making the commitment to digital transformation a part of the culture from the top down. Varuth Hirunyatheb

Companies should continue with their digital transformation journeys to avoid disruption, say executives from top tech companies at the Bangkok Post International Forum 2020.

PANDEMIC-DRIVEN TRANSITION

Jack Zhang, chief executive of Lazada Thailand, said his business boomed during the lockdowns when brick-and-mortar businesses closed and more people bought items online.

“We believe in the long term people’s behaviour will continue,” he said. “New e-commerce users…

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