Digital advertising spending is expected to continue to grow in 2022, though by a smaller margin than the 18% surge recorded last year amid concerns about the weak economy, according to the Thailand Digital Advertising Spend Report.
The report was jointly commissioned by the Digital Advertising Association of Thailand (DAAT) and market research and consulting firm Kantar Thailand.
“Digital ad spending could grow by 9% to reach 27 billion baht in 2022, though the growth would be slower than last year because of a cautious prediction based on economic factors,” said Arpapat Boonrod, managing director of Kantar Thailand.
The report examined the digital ad spending information of 42 media agencies covering 59 industries and 16 digital media operators.
Ms Arpapat said Thailand’s digital ad spending stood at 2.7 billion baht in 2012, after which it posted a compound…
