Established supermarket chain Foodland Supermarket Co implements fresh business tactics to allure the younger generations whilst partnering with property developers to inaugurate convenience outlets on housing and condominium sites.
Embracing this revamped strategy, the firm has tied up within SC Asset Corporation subsidiaries, leasing out space and debuting two novel ‘Grocerant’ outlets, a subsidiary retail label within the Foodland Group, within a pair of condo projects situated in Bangkok‘s Wong Wian Yai and Ratchadaphisek, requiring an investment of 15 million baht for each store location.
Leveraging the Grocerant concept, which is a union of features common to convenience stores and the offerings of the Took Lae Dee (good quality at affordable prices) restaurant, the company offers ready-made meals under one roof. This lesser retail…
