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Saturday, May 18, 2024

Denver’s First Beer Spa Elevates Relaxation, Mile-High Style

The Beer Spa — three words that go together so naturally that it should seem strange there ever could have been a time where they weren’t connected. Introduced to Denver on February 26 by globetrotting husband and wife duo Damien Zouaoui and Jessica French, the newly-opened oasis certainly makes a powerful case for the hybridization of bar and wellness center. After a visit, there is a noticeable reset. Return visits rendered likely.

The Five Points standalone is a game-changer. It’s instinctually familiar — the senses immediately responding to some spring of quintessential international tranquility — while still being outfitted and mechanized in a way suited to the Instagram generation. The location is the model for a planned empire of ease, the brand — fittingly dubbed Snug — wittingly designed in the interest of replicating the original’s streamlined approach….

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