‘Dan Sornmanee’ took the position of Managing Director of ADA (ADA), a leader in marketing technology. Marketing Technology Agency provides comprehensive digital marketing services, highlighting the strategy of “transform creative and technology to meet all business needs” (Marketing Technology & Creative Transformation), pointing to marketing trends from data (data), which plays an important role in all business circles. Combined with marketing technology to help increase efficiency in expanding the business base of customers.
ADA Digital Thailand Company Limited, a leading provider of integrated digital marketing services in the field of Data Analytics (Data Analytics) and the use of marketing technology MarTech (Martech) in Asia. Pacific Announcing the appointment of ‘Mr. Dan Soramani’ as ‘Managing Director’ to penetrate the market in providing integrated digital marketing solutions, starting with data for analysis and strategic planning, communication, media purchases including the use of marketing technology To meet business needs with efficiency and measurable results with Data
From more than 30 years of experience in advertising and branding in Thailand, ‘Dan Sornmanee’ is also an important participant in the planning of digital marketing strategies for world-class organizations such as LINE Corporation. of Japan (Line Corporation Japan)
by being the first Thai and the only person responsible and operates in the Tech Brand segment, including providing technology services to Line Corporation Japan, including Line TV and Line Sticker. He was also the Chief Executive Officer of Lowe Thailand (LOWE Thailand) and Far East DDB Public Company Limited. Taking the position at ADA Thailand therefore focuses on and drives the corporate transformation business to become effective digital world and make a difference to lead the organization to success according to the goals
“Today, technology is getting closer to us. until becoming part of everyone’s life Both business organizations, customers, consumers, but the most important thing is creativity. How do we transform creativity into technology to make a difference? and what is better for customers This is the key question,” Dan said.
moreover We are currently in the metaverse era. where the real world and the virtual world blend more Marketers increasingly need solutions that will meet the needs of doing business that connects the two worlds. Creativity that can transform into the world of technology will be able to meet customers’ needs in every channel. and with ADA solutions which is a Data and MarTech service provider for the design and implementation of digital analytics solutions. and comprehensive marketing It will help customers to achieve their business goals.
Dan said Gartner, Inc. foreseeable trends that will affect enterprises in the future, one of which is synthetic data (or data generated using artificial intelligence (AI) techniques) is playing an increasing role. Synthetic data can act as a representation of real data. and can represent other reality options.
In the future, the use of high-quality, high-volume, synthetic data is a powerful way to better understand humans at scale. A study by management magazine Harvard Business Review found that 80 percent of marketers needed better tools to measure return on investment. Therefore, to meet such needs ADA’s services will help to grow the business through 3 main services:
- Business Value Discovery – Analyze business practices in customer sales and marketing. Ready to give advice and recommend suitable services to grow.
- Growth Solutions – Help customers choose the right marketing technology solution for their business growth and optimize their existing information systems.
- Marketing Technology Operations & Enablement – Provides training and enhancement of marketing technology capabilities to personnel in the customer’s organization. for continuity of strategy and operations
“This year, we will focus on expanding our customer base more. To bring our services to help support businesses in a new competitive world that will never be the same again. New marketing tools and creativity which is the key to making a difference By increasing the potential of creative team, media, as well as all other departments to have knowledge, ideas and attitudes on marketing technology. to help customers achieve their ultimate goals leading to the success of the organization,” Dan concluded.
