CU and SET organize ASEAN’s and Thailand’s Top Corporate Brands 2020 awards

Chulalongkorn University’s Master in Branding and Marketing (MBM) and the Stock Exchange of Thailand (SET) recently held, for the 11th year, the “ASEAN and Thailand’s Top Corporate Brands 2020“ event as part of “Chula the Impact 2” project, to present research results and awards to organizations with the highest corporate brand value in Thailand and ASEAN.

Professor Dr Bundit Eua-aporn, Chulalongkorn University President, presided over the event on November 27, 2020.

Assistant Professor Dr. Guntalee Ruenrom and Assistant Professor Dr. Ake Pattaratanakun, creators of the Corporate Brand Success Valuation (CBS Valuation) tool from the Department of Marketing, Faculty of Commerce and Accountancy, Chulalongkorn University, stated that despite the unusual circumstances of the COVID-19 pandemic, the research team has continued to measure the corporate brand value of…