Creating travel appetite

‘When can I travel again?” This familiar question echoed around the world the past 12 months since the global pandemic forced lockdowns and stringent border closures.

Before people can start to move freely again, vaccine administration needs pick up speed in some countries, as only 21% of the global population have received at least one dose.

Varying rates of vaccination makes tourism promotion difficult. Travel demand remains, but people can’t simply pack their bags, book air tickets and fly to their preferred destinations.

Yet competition in the global tourism market never stops, meaning organisations are already gearing up to lure those ready for a change of scenery.

National tourism organisations must maintain an appetite for travel while abiding by…