“We always disrutped ourselves before getting disrupted. This strategy helped us branch out to more than 40 companies under 12 business categories and still make a profit during the pandemic.” — Jugkarut Ruangratanakorn, Managing Director, Ratanakorn Asset
Self-disruption and diversification to various businesses in the past decade has helped Chon Buri-based property developer Ratanakorn Asset survive the Covid-19 crisis, turning it into a property-based ecosystem development group.
Managing director Jugkarut Ruangratanakorn, age 37, said each crisis the company faced the past 24 years gave hints about the market, while business transformation was a key factor.
“We always disrupted ourselves before getting disrupted,” he said. “This strategy helped us branch out to more than 40 companies under 12…
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