Pomelo, Southeast Asia’s leading omnichannel fashion platform Celebrating its 9th anniversary as the No. 1 fashion destination, bringing the best brands, products and fashion shopping experience to customers in the region. Since its inception in 2013, Pomelo has grown strongly and has extensive regional expansion. It is also one of the leading omnichannel trading in Southeast Asia.
whether online, in-store, or through the Tap Try. Buy service. Pomelo therefore announced plans to invest more than 1 billion baht from 2023 onwards in both marketing and content. Increased the number of brands on Pomelo’s platform from 500 to more than 2,000, and doubling the number of stores from 27 to 54.
According to a report by Google Temasek and Ben & Company, Southeast Asia’s digital economy is projected to be worth $1 trillion by 2030, with the apparel, footwear and accessories segment showing the highest growth potential at $1 trillion. 3.1x In addition, Southeast Asia has 350 million online shoppers.
with these information Pomelo saw the opportunity and planned the company’s strategy and investments for 2022 and beyond by accelerating marketing and technology work in line with this information. Along with expanding brand growth and product assortment.
David Zhou, Executive Chairman (CEO) and Co-Founder of Pomelo Fashion, said: “Over the past nine years, we have been part of our commitment to delivering a confident look and a positive attitude to ourselves. to all women through quality fashion products with style at an accessible price By using our state-of-the-art technologies and innovations, investments in 2022 and beyond will allow us to continue working and strengthen our core business. It will also power the fashion tech industry as a whole in Southeast Asia.”
Pomelo aims to grow its total market value (GMV) by 260% in the near future. With an investment of 1 billion baht in marketing and content, this investment will be used to reach new target groups. Determine strategies and teams that are adapted to each locality. and create content creation tools that can be automatically adapted and can support future expansion
The company also aims to double the total transaction value in the market (GMV) for its Pomelo brands. It aims to grow its brand on more than 2,000 platforms in the next few years. which to achieve this goal
Pomelo is dedicated to providing exclusive and diverse products from the fashion and lifestyle categories. and enhancing brand experience through Dropship Center and Seller Center. On pomelo will be able to take advantage of new features. to increase the ability to grow on the platform Whether it’s a new Seller Center, Connected Retail and SEA Cross Border, with many more features ready to go. another step of growth
Pomelo is a platform with more than 500 brands, both international brands. Pomelo’s commitment is to bring the world’s largest and most demanding brands to Pomelo’s community. Adidas, Maybelline, Cotton on and Urban Revivo, among many others, are joining the platform.
“For pomelo Customer experience is always our top priority. That’s why Pomelo offers Tap.Try.Buy service that gives customers a truly unique shopping experience. while creating a sense of coexistence as a community for our 3M+ #PomeloGirls social media followers because they are our true inspiration and at the center of everything we do on Tap Service. Try.Buy. accounted for 24% of the total order. And it emphasizes that we are the leader in omnichannel, with 40% of orders from ecommerce channels.”
The company also aims to double its store to 54 stores across Southeast Asia. Pomelo currently has 27 stores in Thailand, Singapore, Malaysia and Indonesia. which after the relaxation of preventive measures against COVID-19 in September The company saw an 84% increase in customer visits to its stores and online platforms.
“In 2021, we officially launched our e-commerce website in the Philippines. Opened the first store in Malaysia Launched the Tap.Try.Buy. at Home service and launched Prism, our newest business unit that empowers our brand partners by providing a wide range of solutions to help grow their businesses.”
Pomelo currently employs more than 600 people across the region. With offices in Thailand, Singapore, Indonesia and China, the company is moving towards an employee-centric organization. The company always strives to improve both the experience and the well-being of its employees. The Timeless and Sustainable Work Core Values are the core principles of
Company’s business guidelines that supports the vision reflect uniqueness and defining Pomelo’s corporate culture and to move forward as a future-ready company Pomelo is building an inclusive, diverse community. Create a hybrid workplace Create learning the Pomelo style. and create valuable work To promote growth both for employees and communities in which the Company operates business continually
