Central launches CENTRAL APP, strategically positioned to be No. 1 in Omni Chanel lifestyle products. Perfectly connect the store and the app As if raising the whole Central department store on mobile phone
Nicolo Galante, President of Central Retail Corporation Public Company Limited (CRC), said Thais prefer to use their mobile phones for social media, shopping and banking, which has grown significantly.
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It was found that in 2020 this year has continued to grow 230% compared to the year 2019 for the first 3 quarters of this year 2020 broken down by segment The best-selling products are: 1. Fashion 2. Hard line 3. Food if classified by category The best selling products were ranked as follows: 1. Beauty 2. Sports 3. Home decor and kitchenware 4.TV and entertainment
We therefore see opportunities for doing business with new challenges all the time. In the past, Central Department Store has been the leader of the retail industry in Thailand. It is also the first department store that has a clearly labeled product price. The introduction of barcodes (Barcode) used for the first time in Thailand.
It is also the first to bring international brands to sell in Thailand. Until today, with one more important step towards becoming the number one Omni Chanel platform to provide all customers with the best lifestyle shopping experience, based on 4 main strategies:
1.Online Assortment growth has tripled the number of products sold on Omni Chanel by 2021.
2.Central App, the key to the benefits of Central Enjoy shopping both online and in the mall.
Social commerce launches new omni-channel sales channels
4. Unique Omnichannel experiences Extend the diversity of Omnichannel experiences even more, such as increasing the choice of receiving channels. When customers shop through the app May choose a way to receive the product by coming to the storefront at the nearest branch in 1 hour.
Rawisara Chirathivat, Chief Marketing Officer of Central Department Store Co., Ltd. in Central Retail Group, said that we have launched the CENTRAL APP, opening the door to the ultimate shopping (Ultimate shopping) by a new app. This is designed to connect things. Go together seamlessly Both good quality products Favorable promotions and services that are the strengths of Central Department Store Into the convenience of online shopping It is expected to achieve over 4 million downloads by 2021.
“CENTRAL APP is like raising the whole mall on mobile phone Check promotions on both storefront and web pages every day. Along with knowing the activities that occur in each branch with instant updates in real time Can reserve restaurant queue And various services from Central Department Store in advance, important when shopping online Able to pick up the product and pay at the nearest branch within 1 hour, etc. “
However, in the year 2021, CENTRAL APP still has new features and services. That will provide customers with more convenience, such as all brands of Central Retail It can deliver products to your home within 2 hours, etc. We believe that CENTRAL APP will bring Central Department Store to a strong Omni Chanel Department Store. And actually happened for the first time in Thailand
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