Crazy Smart Asia podcast: Cool nerd Ankit Suri on building a product focused business

The startup ecosystem often employs colourful metaphors like unicorns, dragons and angels to describe and categorise various stages within businesses. Ankit Suri, co-founder of personal finance app Planto, is instead shaking labels off, and emphasising building a company that is transparent and providing tangible value to the customer.

As a champion of sustainable business growth, his focus on building steady revenue instead of looking for massive cash injections to inflate a business, has paid off. The Planto app, which provides customers with visual insights and suggestions to optimise personal finance management, now has over 500,000 users and Suri’s company can now lay claim to that other…