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Tuesday, April 30, 2024

Cosmetics firms look to expand overseas

Mr Rawit stressed the need for creativity and differentiation to thrive in Thailand’s competitive beauty market.

The Thai beauty companies Srichand United Dispensary Co and Karmarts Plc have set their sights on international expansion.

Rawit Hanutsaha, chief executive of Srichand, said the company wants to aggressively expand the business abroad, with a focus on Indonesia, owing to its substantial beauty market and population.

The company is in the process of identifying the right distributors in Indonesia, while it has also placed Malaysia on its radar.

Srichand has already made inroads into international markets,…

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