I first learnt about Tamrub Guru, this week’s subject of Eating In, via online ads.
The brand’s title is a bilingual word play betweeen tamrub, Thai for recipe, and English word guru, which sounds close to ku, a coarse Thai pronoun for I.
Thus I thought it was another uninspiring venture of some wannabe cooking master trying to market their who-cares-whose cuisine during the current economic hardship.
But the brand’s registered address struck my attention.
It was the location of the headquarters of Loxley, a neighbouring company in the same hood as our Bangkok Post building.
The corporate head office didn’t look to me like a place where anyone would set up a shop selling takeouts. That’s why I began to dig in.
It turned out that Tamrub Guru had some interestingly genuine stories to tell. And it all began in a…
