“My biggest takeaway from Cop28 was recognising how opaque, confusing, and technical its processes can be to the layperson. A lot more effort needs to go into communicating what all these things mean because there’s too much jargon, history and context required. This year, we saw an increasing amount of focus on climate storytelling within the blue zone. We also saw a lot more content creators in attendance.
“To me, it’s trying to find relevance and putting climate content online, in newspapers and [generally] everywhere. It’s so important because I can’t imagine people back home realising what things like loss and damage, Article 6, or even all the acronyms mean.
“Simple things like the changing of text from ‘phase down’ to ‘phase out’ has such significant implications for how the world decarbonises. These are things that still require explanation because you…
