Meta, the company behind Facebook and Instagram, is cultivating a thriving content creator economy in Thailand, offering local creative talent numerous avenues to monetise their output. This initiative allows creators to offer unique content and experiences to their subscribers, thereby establishing a new stream of revenue.
According to Meta, these revenue-earning opportunities encompass branded content, partnership ads, and Instagram subscriptions. The company reports that since expanding creator access earlier in the year, over one million active subscriptions to creators have been registered via Instagram. Additionally, users can buy and share virtual gifts with their favourite creators through Instagram’s star purchasing feature, making these features a fertile ground for the content creator economy to thrive.
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