business cooperation It is a proven way to effectively increase brand sales.
But good business cooperation It must be more than just a typical promotional activity. because working with other businesses in the same industry It will help build relationships and elevate the brand to have more uniqueness or added value.
“Joint Marketing” It’s one of the strategies involved between brand alliances. to expand access to new groups of customers including creating awareness among consumers This is another approach that is expected to help increase access to new revenue opportunities.
Usually, companies that do marketing campaigns together There will be behavior and customers. are in the same industry (but may not be a direct competitor)
What are the guidelines for co-marketing?
1. Sharing knowledge to the audience
Whether it is to provide knowledge information face-to-face or through online activities such as webinars or social media Each is a form of educating the audience. It is considered the easiest way to market together.
The B2B business group is able to generate good feedback because customers see it as useful and valuable for further use.
2. Organize promotions and product launches together
joint marketing Suitable for product launches This will help brands generate the trend they want the most, such as giving away prizes or competing for prizes. It is considered a popular campaign. that helps to create good benefits in attracting people It is considered a brand promotion. most effective
3. Creating new strengths for common customer groups
the idea that ‘Two heads are better than one’ To share insights from both brand customers. This concept indicates that joint marketing campaign How can the strengths of the two different brands be strengthened?
In addition, traditional industries will have cross-industry competitors, cooperation will strengthen the business to continue.
The benefits of collaborative marketing
1. Reach new audiences who have never seen our brand before
In a business world where competition is fierce and audience interest is increasingly scarce, The more brands can reach new consumer groups. The more you get, the better the opportunity.
2. Strengthen the brand to be different
Partnerships with other brands will create new opportunities better It also shows that our brand is different and accessible to all groups of people. It is also worth working in a collab. This sets the brand apart from the competition a lot.
3. Build good relationship within the same industry
One of the advantages of co-marketing is priceless. is the ability to build relationships with other brands. with similar ideas and having a network that can build and enhance your brand
4. Open opportunities to penetrate new markets without having to expand additional marketing channels
joint marketing This is an opportunity to penetrate new markets as well. which marketing campaign It’s a way to help us research the market and learn more about the consumer behavior we’re looking for.
5. Stimulate better purchasing decisions
In addition to making the brand widely known. Co-marketing will help brands expand their marketing goals to new ones. Drive consumer traffic and purchases
Source: sproutsocial.com
