Changes in behaviour predicted
Pandemic shaping local 2021 trends
Travel and hospitality redesigns, live commerce, cloud gaming, hygienic food delivery as well as fitness and well-being are among major trends gathering pace in Thailand, says Wunderman Thompson, a global marketing communications agency.
“The pandemic has been shaping consumer behaviour and the impact will continue to evolve in many sectors so marketers and brands will need to catch up,” said Maureen Tan, chief executive of Wunderman Thompson Thailand, discussing the company’s annual Future 100 report, which sheds light on the trends shaping 2021.
The report touches upon trends set to go mainstream along with shifts in consumer behaviour across…
