My son is a manager of a golf club and consistently informs me of the challenges within the golf industry at the moment.
Maintaining membership levels during the past year has obviously been one. Resisting copying other clubs that seem successful is perhaps also a temptation to avoid.
Requests from committees, owners and members that perhaps include the lowering of rates and membership fees, suggested course design changes and clubhouse improvements, hiring of high-profile staff, new equipment purchases, investing in better marketing and advertising projects etc, all must be thought through extremely carefully.
In a recent article it stated that adopting and implementing any of the above points could be “a very dangerous move because beneath the surface, the situation is never the same at two golf clubs. The added financial strain incurred to make any of these…
