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Friday, May 3, 2024

Central Marketing Group sees rewards from steady beauty group expansion

Mrs Paviyada, left, and Mr Hawson, who estimates Thailand’s beauty market value at more than 23 billion baht.

Central Marketing Group (CMG), a subsidiary of Central Retail Corporation and a leading distributor of more than 40 top global brands in fashion, beauty, watches, and technology segments, anticipates revenue growth of more than 20% for its beauty business this year.

Edwin Yap Hawson, the company president, said the growth will primarily stem from product innovation and the introduction of new brands to meet revived demand in the beauty market in the post-pandemic period.

He said the new beauty brands align with consumer preferences for natural, organic and sustainable products.

“After the Covid-19 crisis subsided, we…

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