Centara Hotels & Resorts has rebranded Centra By Centara as Centara Life, kicking off a new brand identity and a commitment to delivering stays that are accessible to anyone. Launched in 2010, Centra By Centara became a popular option for those seeking comfortable and convenient stays.
While its core concept of “Elevating The Essentials” remains intact, Cetara Life promises “daily delights” to put a smile on the face of every guest, first-class amenities at a preferential price point and lively social spaces for unwinding and interacting.
The rebranding process will involve the complete and vibrant refresh of the brand’s visual identity, physically and digitally. The look features teal and turquoise as its main colour palette, accented with splashes of orange and amber to signify energy and joy, orchid and lavender for balance and relaxation, and mint…
