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Tuesday, May 14, 2024

CEA Promotes Thai Content in the International Market

The Creative Economy Agency (Public Organisation) (CEA) actively supports the promotion of Thai content in the international market by fostering talent and innovation through its initiatives, namely the “Content Lab” and “Virtual Media Lab.”

Collaborating with 12 universities and the private sector, CEA aims to develop creative specialists while providing funding to bolster Thailand’s creative economy and enhance its soft power.

Dr. Chakrit Pichyangkul, Board Member and Secretary of CEA, highlighted the content industry’s role as a key driver of the creative economy, encompassing four potential sectors: software (games and animation), film, broadcasting, and publishing.

Recognising the significance of the content industry as a form of soft power, the government’s efforts have…

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