Dentsu Mcgarrybowen Taiwan won the Grand Prix in Entertainment at the Cannes Lions festival for its brand film for Sinyi Realty, ‘In love we trust.’ It is Taiwan’s first ever Cannes Lions Grand Prix.
The work was created in response to Taiwan’s divorce rate, which has surpassed the marriage rate, ranking first in Asia and second globally.
In the film, a woman who works at the Household Registration Office counts the numbers of marriages and divorces each day, losing faith in lasting love. She meets a grandfather who still holds his wife in his heart after losing her, which inspires her to put faith in marriage again.
72andSunny also nabbed the Grand Prix for its ‘Swipe Night’ campaign for Tinder. Swipe Night, created in partnership with production company M ss ng p eces, is an interactive experience that allows users to “choose their own adventure” on the Tinder app….
