Chinese media outlet ebrun reported on Friday that sources close to TikTok revealed that the company’s e-commerce unit is about to make a big push into Southeast Asia. At present, TikTok Shop has entered into Thailand, Vietnam and Malaysia.
In February, 2021, TikTok Shop performed A/B testing in Indonesia. At present, in Southeast Asia, only companies registered in Indonesia are allowed to set up shop in the country while purchases are restricted to Indonesian users only.
In April, 2021, TikTok Shop landed in the UK, giving priority to companies registered in the UK, but it has gradually opened to cross-border merchants since June.
One service provider pointed out the issue with the new platform, “Users in other countries in Europe and America can also see the products on TikTok Shop’s British version, so many merchants located in the UK will add ‘-UK’ at the end of their…
