In the rapidly changing business world Until causing a disruption trend (Disruption) that calls for various organizations Must transform himself in all aspects to survive in the changing competitive environment.
And one of the key areas that needs to be adapted the most is Marketing that are sensitive to both technology business environment In addition, the switching of consumer behavior
This makes marketing professionals become one of the professions that demand the ability to adapt and develop their skills to cope with these rapidly changing conditions.
According to Forbes magazine’s analysis, it was found that by 2023, people working in marketing Especially those at the management level and leaders in this area of the organization will face many important changes, such as consumer behavior that will be more online than ever before. Blurring the line between real and virtual consumer experiences or even the leapfrog development of the artificial intelligence system
This is in line with a Gartner report that reveals that 2023 will be a time of unpredictable volatility in consumer purchasing behavior.
All of this calls for new thinking and new action among executives and marketing leaders. who have to step up to be the forefront in the face of the rapidly changing world of business Starting to arm and strengthen my own marketing skills must be done urgently.
To not miss to exist in an era where every company needs a new marketing leader or Next-Gen Marketing Leader.
Speed over perfection – Speed comes before perfection.
Knowledge of marketing in today’s world is enormous. Many marketers are struggling with this knowledge-picking process and process, slowing down their execution. And it doesn’t fit in with today’s marketing world that calls for work to be done quickly rather than working perfectly.
with an important factor in the landscape of the media sales funnel and changing consumer behavior An important example is Release campaigns in the past generation that took years to complete. But nowadays, it only takes a week or a day only.
This change reflects the way of working for modern marketers who have to focus on responding to consumers’ needs to keep pace with rapidly changing needs with a deep understanding of consumers.
Become the customer-centric organization – The modern organization must be customer-centric.
Today’s organizations need to transform themselves into a customer-centric approach to determine the direction to move forward. Including looking at customer behavior as the most important factor in choosing to create any product without limiting their expertise to the same industry as before
For marketers, the main function is to create demand (Demand) to occur among customers. Therefore, they must learn to understand the changing way of thinking and behavior of customers. and adjust strategies and marketing activities to keep up with these things
Transformation begins with the small things no need to make a big
Many people may think that transforming an organization must be a big deal. But in reality, this can start from scratch, with many large corporations opting for a separate sub-brand approach to explore new waters.
And create the industry of the future (New S-Curve) that will meet the needs of expanding and creating new innovations for companies, marketers, who are considered the front line of change. Therefore, we must always be ready to cope with the transformation that will occur. Because we have no way to do it the old way. to expect new results
Revenue is the real metric – A company’s revenue is the most important metric.
The main goal of marketing work is to generate income for the company. And in a world where technology is very advanced like today Together with the concept of making everything digital (Digitized) as much as possible, marketers can track and evaluate sales more conveniently, easily and more timely.
Including becoming a measure of success beyond just the number of followers or the number of increased engagement with the brand. Today’s marketing metrics are more relevant than ever to business goals.
Maintain balance and harmony of Art & Science – Marketers must know how to use both science and art.
Although today’s world has a large number of tools, technology and information for marketers to choose from. Causing many times, marketers may feel overwhelmed with information. until finally unable to find a point to use or gain insights from these data
Marketers therefore rely on both art and understanding of consumer behavior. Creativity in communicating to consumers about the value or the value of our products and services. as well as seeing the social dimensions behind these things.
Including the skills to understand their own business model. And take out the form of customer interaction with the brand (Customer Journey) to adjust strategies and work plans that are suitable for the situation. It could be concluded that this is a world where marketers rely on both analytical skills and creativity to create successful marketing methods.
Only paranoid marketer survived – Marketers must always be ready to learn and adapt.
A marketer is a job that requires flexibility and adaptability. because they are constantly faced with changes Previously, marketers may play a higher role during product creation before shifting to roles that drive storytelling. (Storytelling) or making the brand exist in the eyes of consumers.
Before the current shift to the best consumer experience (Consumer Experience), these changes require different skills to work.
Marketers are therefore chasing after the expectations of consumers. and always adjusting their skills to be ready for this goal Causing the work of marketers in today’s era must have both breadth and depth of knowledge. or may be called Must be a T-Shaped Skill (T-Shaped Skill) in order to become a complete marketer and be able to keep up with customer behavior.
These things also affect marketing management. that will no longer be able to follow the original format but must adapt to the changes of the world harmonizes with the goals of the organization And make yourself an important cog in the strategy and profitability of the organization to soar into the future of business.
source: rise
