Business leaders outline new and ongoing challenges at seminar

Phasu Liptapanlop, executive director of Proud Real Estate Pcl, spoke about the ongoing transition in Thailand’s real-estate and tourism industries. Although the tourism sector is recovering post-Covid-19, the number of international visitors has not yet returned to pre-pandemic levels. This year, the forecast number of foreign tourists is 38 million, which is close to last year’s figure but still below the 40 million visitors seen before the pandemic.

Despite the decline in numbers, Phasu noted an interesting trend: Spending per tourist is on the rise. The average spend per tourist in Thailand is 50,000 baht per person per trip, which is higher than the global average of 40,000 baht, signalling that Thailand is attracting more high-quality tourists rather than focusing solely on quantity. 

Additionally, there has been a…