Mr Tanawat (centre) promotes fried chicken menus aimed at attracting new customers.
Burger Thailand, operator of the Burger King chain, is aiming to push sales this year back to the pre-crisis level recorded in 2019 by tapping into the red ocean fried chicken market for the first time.
The company’s general manager, Tanawat Damnernthong, said demand for fried chicken products in the fast food restaurant industry has grown by 7-9% annually, with 10 brands entering into this market despite the pandemic, such as Choongman and Gugu Chicken, two Korean crispy chicken brands.
Bonchon and Texas also branched out a lot last year, while some Japanese restaurant chains have been offering this…
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