Nielsen explores different aspects of consumer behavior. Across a variety of industries, many brands are talking about “consumer insight,” or consumer behavior, not just what consumers want, but attitudes, lifestyles and brand awareness are all important as well, and thus are key to brand health in a wide variety of industries. long term
By conducting a 360-degree consumer survey from Nielsen CMV with a sample of more than 9,000 people, we found 5 key data brands should analyze to better understand consumers.
Consumer Profile – Who are the Consumers?
With a highly competitive and fragmented business environment Understanding consumers will allow them to reach consumers as quickly as possible. Demographic numbers will help you find real customers and help narrow them down. It prevents brands from getting lost in who they are communicating with and helps you monitor their behavior in order to develop products or content that meet the needs of our intended audience.
Consumer Habits – What are consumer behaviors like?
Today’s New Normal lifestyle drives new behaviors from the past that our customers used to buy every day. Switched to buying once a week for various reasons. Or buy through online channels more. This change is not just a challenge. but also become an opportunity for many business as well Consumption and consumer insights help us see how our brand’s customers are and see future shopping trends.
Consumer Lifestyle – Know what consumers like?
Knowledge of consumer lifestyle It comes from the behavior that consumers do through their activities and interests. Whether it’s hobbies, movies to watch, socializing, recreation. including media consumption behavior All of these are useful in building relationships and connecting between consumers and brands. When brands understand what consumers are interested in or like. It will be easier to find a way to generate interest or attract consumers to the brand. It is to maintain the old customer base and the opportunity to attract new customers at the same time.
Consumer Mindset – Think according to the consumer.
With the era where social media influences consumer attitudes and behaviors Being aware of and thinking after consumers is therefore something that brands must focus on. It’s not just about recognizing what consumers think of a brand. But it includes social, technology, environment, health, etc. issues that help marketers take these issues to the top or avoid campaigns that conflict with what most consumers disagree with.
Consumer Perception – Consumer perspectives on brands.
The ultimate goal of brands in creating Brand Awareness is to make consumers aware. Widely recognized and a top-of-mind among consumers, brand awareness data gives us an overview of the industry. Which brand is the primary or secondary competitor? Nielsen CMV conducted a brand awareness survey across a wide range of industries across the country. The brands that consumers use were asked. Brand that comes to mind and recommended brands The interesting thing we found is that there are many brands that consumers use. but is a brand that consumers do not recommend This shows that in the market there are still not many options for consumers to choose from. This is an opportunity for new brands to jump into more competition.
Nielsen Consumer Media View (CMV) is a quarterly 360-degree survey of people aged 12 years and over in Thailand. It’s a demographic survey. Product consumption, attitude, lifestyle, media consumption and brand awareness behaviors, etc. Covering a survey of more than 100 categories, what we found in Q3 of 2021 found interesting points about car insurers in Thailand. The auto insurance market is a market with high growth potential. There is still room for brands to experiment with both offline and online communication, and consumer behavior indicates that they are ready to open up to new things.
- Consumer Profile: The majority of car insurance holders in Thailand are female (51%).
- Consumer Habits: 46% of car insurers use online shopping channels.
- Consumer Lifestyle: 57% of auto insurers spend their free time watching TV.
- Consumer Mindset: 58% of auto insurers accept and open up to LGBTQ+.
- Consumer Perception: Only 3 brands (3%) consumers think of and consider using.
Consumer Insight is the key to long-term growth. Brands need to understand consumers in every aspect. In addition to demographic information, with changing consumer lifestyles The emergence of the New Normal way of thinking and lifestyle has set new standards in consumption and brand awareness. This is an opportunity for brands to understand their audience better. And help you not get lost in what you want to communicate.
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