BTS smash YouTube records with their new song “Butter” and are courted by Rock royalty

On Thursday the internet-of-music went into a minor churn when the band Queen’s Twitter account commented about the forthcoming BTS release of ‘Butter’, the South Korean band’s second full-English track.

“Are you ready, hey are you ready for this? Another One Bites The Dust.”

Was Queen doing a collaboration with the 21st century’s biggest music act?

A quick listen to the official Teaser video gave a clue with a beat and bass-line reminiscent of the great 80s bop “Another One Bites The Dust”. (Teaser videos build the hype and get an audience queued up for the actual release time on YouTube).

But when the real “Butter” hit the plate at 12am on Friday morning in its worldwide release, it wasn’t to be. No Queen, no samples from the great 80s band. And the bassline wasn’t really the same.

But the whole incident showed how profoundly the music industry has…