Brembo Sets Up Shop In Thailand To Better Serve Massive Asian Market

Bringing more bikes to a quick and confident stop.

Brembo has always been considered the gold standard when it comes to brakes. From the highest-performing sports cars, to cutting-edge motorcycles, all the way to rugged UTVs and ATVs, there’s no doubt that Brembo’s braking technology is top-tier.

But up until recently, Brembo’s products were reserved for premium machines. That, however, changed with the introduction of the Bybre brand, as well as the acquisition of Spanish brake specialist J.Juan. In those moves, Brembo has made it clear that it wants to tackle the mass market head on. To that end, the company is expanding into Southeast Asia’s manufacturing hubs. 

From a massive 40-million-euro investment, Brembo has set up shop in Thailand, in the hopes of expanding its industrial presence in the Southeast Asian market….