As China has witnessed rapid social and economic development over the past few decades, more Chinese people are willing to explore tailored traveling routes. Thailand’s tourism sector has sensed the new trends and has started to launch more diversified products.
The Tourism Authority of Thailand head office in Bangkok has worked with the five TAT offices in the People’s Republic of China to offer niche products to Chinese travelers.
“Over the past years, we have tapped the potential segments in China, such as luxury, weddings and honeymoons,and sports tourism,” said Tanes Petsuwan, TAT deputy governor for international marketing — Asia and the South Pacific.
In early December, Doi Inthanon Thailand by UTMB, a global trail running event in the city of Chiang Mai attracted around 51 runners from China, including two elite trail runners:Zhao Jiaju and Xiang…
