Big C acquires AbouThai for 300 million baht, preparing to enter Hong Kong and open the Chinese market.

On September 28, 2023, Big C announced its expansion into Hong Kong. Big C Retail Corporation (BRC) acquired AbouThai, a Thai supermarket with 24 branches in Hong Kong, for 300 million baht.

If we talk about Big C, of ​​course Thai people must know about it. Famous retail and wholesale department stores in Thailand There are many branches in Thailand. Including many countries in ASEAN, including Laos, Cambodia and Vietnam. Moreover, Big C is about to expand its branches to Hong Kong. This will be the first launch of the Big C brand outside the ASEAN region.

Big C aims to expand its branches in Hong Kong to a total of 99 branches by 2026, using the secret that the number 99 is a lucky number. has the meaning Long life in Chinese culture and want to make Big C a premium Thai supermarket

For Big C, it is one of the businesses of Charoen Sirivadhanaphakdi. which is the owner of Thai Beverage (Thai Beverage) is the owner of Chang beer and is the largest beer production company in Thailand

The first Big C branch in Hong Kong is in Tsim Sha Tsui and Big C has cooperated with the Hong Kong government. Extended opening and closing hours until midnight. In order to comply with Hong Kong’s economic stimulus policy.