The industrial sector joins forces with the government sector to overcome the COVID crisis and respond to the New Normal way, opening the 8th digital content exhibition “Bangkok International Digital Content Festival 2021” or BIDC 2021 in an online format. with online discussion activities who come to fill the knowledge from leading lecturers around the world and Thailand Ready to open a matchmaking forum for trade negotiations between 93 Thai and foreign entrepreneurs
and awarding BIDC AWARDS to Thai entrepreneurs in the digital content industry with outstanding performance during the year Confident that the digital content industry as a whole continues to expand and the BIDC event also generates GDP worth more than 1,500 million baht, creating more than 10,700 jobs. BIDC 2021 is therefore a synergy of cooperation between sectors. industry and government To jointly drive the Thai digital content industry to grow sustainably and to build capacity in the global arena
Asst. Prof. Dr. Surapong Lertsitthichai, President of the Bangkok Business Association ACM Six Graph and industry representatives said that from the epidemic situation of the Covid-19 virus Continuing from the past year to the present As a result, various industrial sectors has adapted to move forward with the business like the digital content industry According to forecasts, the Thai digital content industry and big data in 2020 will continue to grow. The digital content industry will grow by 10.1%, accounting for a total industry value of 34,229 million baht, compared to 2019, with an average growth rate of 11.51%, accounting for 31,080 million baht of the industry value.
In addition, in 2021, the industry value is projected at 39 billion baht, a 15% growth, and in 2022, the industry value is forecast at 45,094 million baht and a 15% growth, which is growing in both animation. Games and Characters Based on data from surveys and forecasts of the Digital Economy Promotion Agency and IMC Institute.
Due to the situation of the COVID-19 epidemic The digital content industry as a whole continues to expand in line with the above growth rate. Including operators also use channels E-commerce meets the needs of the digital era in selling various products. It is also seen that it also increases the opportunity of the industry. to create new innovations to support future growth
For example, an e-learning group where users have more teaching platforms. Content is developed to support new learning. And enter the teaching with 100% digital, and the university has developed digital content courses in various fields. To create personnel to support this industry
In addition, the studio photography film group also uses digital. Screens were used for filming. Including the use of animation to develop further filming without having to go to the real place. This helps to control costs as well. In the virtual event format of BIDC2021, where digital technology is the driving force for the event to continue and the economy is uninterrupted.
The latest in the digital content industry and the government sector continue to join forces to organize the Bangkok International Digital Content Festival 2021 or BIDC 2021, an exhibition for the digital content industry. Supported by the government and private sector cooperation, including Creative Economy Agency (CEA), Digital Economy Promotion Agency (DEPA), Department of International Trade Promotion. Ministry of Commerce (DITP), Thailand Convention and Exhibition Bureau (Public Organization) (TCEB) together with the digital content industry sector.
There are 5 associations: Bangkok Business Association ACM Six Graph (BASA), Digital Content Association of Thailand (DCAT), Thai Animation and Computer Graphics Entrepreneur Association (TACGA), E-Learning Association. of Thailand (e-LAT) and the Thai Game Software Industry Association (TGA), which this time has partners to join to support the webinar activities (Webinar) are:
Shin Ae Service Co., Ltd. to drive Thailand’s digital industry Which is one of the future industries (New S-Curve) to create money and economic value for the country. by promoting and supporting including building a network for the Thai digital content industry to enter the global stage This is a consequence of the continuous integration of cooperation between the industry and the government sector and has been greatly appreciated throughout the 8th year of the event. From 1 July – 6 August 2021 via full online system This is in line with the government’s policy to drive a creative economy. to stimulate and strengthen the country’s economy
On the other hand, Chaiwut Thanakmanusorn, Minister of Digital Economy and Society (MDES), said that the Digital Economy Promotion Agency (depa), which is the ministry’s oversight organization. As an organization that plays a role in driving the digital economy of Thailand, foresees that The synergies between the government and the digital content industry is to support the industry’s sustainable growth. And there is also an adaptation to the New Normal trend now so that economic activities can continue and keep up with the changes of the world.
Under the current situation of the Covid-19 virus epidemic, technology has become increasingly important and part of life. People are increasingly using technology in their daily lives. There are online activities that help create entertainment and relaxation, such as online games, combined with the support of e-sports competitions among the new generation. In addition, consumers can receive such media through various channels, such as Netflix and YouTube, which are popular streaming platforms.
which has driven and driven the entertainment industry Including the game, animation and character business continues to grow. and in the part of the Thai e-learning industry, COVID-19 This is considered a catalyst for this business to expand. This is because all sectors, including people, students, have adapted and used teaching and learning. Including working through the form of Online Live Streaming more, therefore it is an important opportunity to develop and extend new products. to the digital industry
Dr. Sansern Samalapa, Deputy Minister of Commerce said that on behalf of the Ministry of Commerce According to Deputy Prime Minister and Minister of Commerce, Mr. Jurin Laksanawisit has a commitment and has a policy to push digital content to be one of the industries that drive the economy under the concept of “Creative Economy” and promote Make the country the center of the digital content industry (Digital Content Hub) in accordance with the 14 policies of the Ministry of Commerce for the year 2021. It has supported BIDC for 8 years continuously to create a platform for business negotiations in the digital era. Piloting the full economic development according to the Thailand 4.0 Strategic Plan
The Ministry of Commerce by the Department of International Trade Promotion has continued to promote and expand trade channels for Thai digital content entrepreneurs to the world market continuously. During the past 2 years, the results of trade negotiations from activities promoting Thai digital content In terms of animation, characters and games, the total value is more than 2,700 million baht and from the epidemic of the Covid-19 virus. Occurring around the world, including Thailand, causing the business sector to change its model to a new normal or New Normal, thus the BIDC 2021 event in online business negotiations is the second year, which is expected to There are more than 200 business matching pairs and a value of not less than 490 million baht.
This year, there were responses from digital content entrepreneurs around the world to participate in business negotiations with 36 companies from 11 countries and 57 Thai entrepreneurs participating in business negotiations, which showed that Such activities are an important mechanism that will drive and drive the growth of the Thai digital content industry sector to strengthen its acceptance on the global trade platform.
Mrs. Nichapa Yosavee, Deputy Director of Business Operations Thailand Convention and Exhibition Bureau (Public Organization) said that TCEB as an organization with a mission to support and develop Thai international festivals to grow internationally. has supported the event continuously since 2015, focusing on this event as a gathering of people in the digital content business industry both domestically and internationally. This is in line with the economic development according to the Thailand 4.0 Strategic Plan. Must adapt to organizing a new style of festival (New Normal), whether it is an online format or a Hybrid.
Therefore, TCEB has a policy to support and promote the use of innovation and online technology in the event. In order to still be able to organize the event as well as to maintain a strong customer base of the event Over the past seven years, TCEB has compiled a study on the economic impact of BIDC events. The economic effect on the national income (GDP) is worth more than 1,500 million baht, the state can collect taxes of 233 million baht and create more than 10,700 jobs.
Mr. Pichit Virangkabutr, Deputy Director of the Creative Economy Agency (Public Organization) said that CEA has an important mission to support the creative industry to drive and grow continuously. To be an important mechanism for driving the Creative Economy and an important way to develop the strength of the country’s economy, BIDC showcases the potential of the digital content industry, one of Thailand’s prominent creative industries. And this year, CEA has come to be a part of supporting and promoting which is in line with the direction of driving the creative economy.
For BIDC 2021 this time will be a good opportunity for the government and agencies directly responsible. including Thai creative industry entrepreneurs who have a platform to show their potential and the readiness of the Thai digital content industry for those interested in both nationally and internationally It also serves as a platform for exchanging and enhancing knowledge and essential skills. Through seminars and workshops, they come together to seek opportunities and cooperation through online business negotiations. To strengthen Thailand’s entry into creative asset ownership Become the center of the digital content industry and ready to drive the Thai economy sustainably
Asst. Prof. Dr. Surapong Lertsitthichai, President of the Bangkok Business Association ACM Six Graph and industry representatives He added to the end that from the epidemic situation of COVID-19 From last year until now As a result, foreign entrepreneurs cannot travel to attend BIDC 2021 in Bangkok. The organizer has organized a full online event. It was held between 1 July and – 6 August 2021 through a full online system. To enable the Thai digital content industry to continuously organize activities to promote the industry which highlights various activities Still packed full as every year as follows
- 1 July to 4 August 2021, an online forum (Webinar) by inviting experts, both Thai and foreign Let’s share knowledge and experiences related to the digital content industry over 23 topics via zoom meeting system and live in live streaming format. www.facebook.com/bidc.fest
- August 3, 2021 Opening ceremony of the 8th Bangkok International Digital Content Festival 2021 project with awarding of outstanding contributions BIDC AWARDS 2021 to Thai entrepreneurs in the digital content industry with outstanding performance in the year by live broadcasting in live streaming via www.facebook.com/bidc.fest and www.bidcfest.com
- August 4-6, 2021 Online Business Negotiation between Thai digital content entrepreneurs and leading digital content entrepreneurs from around the world
The event, which continues into the 8th year of BIDC, has received a great response from digital content entrepreneurs both at home and abroad, with more than 287 companies attending the event every year, which generates money. Entering the country from the industry of thousands of millions of baht. This year is also the first year that CEA has come to be part of supporting and promoting to drive the creative economy. It is an important puzzle that the industry has been supported by. Each government sector Ready to believe in the potential of the Thai digital content industry to grow sustainably with cooperation and promotion from all sectors.
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