BEC World Plc, the operator of Channel 3, has introduced BEC Studios as its content production house with 400 million baht allotted in the first phase of the company’s investment as part of its strategic plan to export content globally.
The firm indicated Thailand can play a leading role in Southeast Asia to export content and build soft power, following in the footsteps of South Korea.
“We invested in BEC Studios as an engine for growth in content creation and the production business,” said Apicha Honghirunruang, president of BEC Studio business at BEC World. “This is our transformation to serve the global audience to make content more universal.”
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