Thai tourists are prioritising cheap prices when selecting travel deals for Songkran in April, according to the promoter of Thai Teaw Thai tourism fair.
As the subsidy for hotel rooms in the domestic travel scheme expired last month, hotel operators participating in a tourism fair scheduled for March 4-7 at Bitec have to offer promotions to maintain sales momentum, said Krit Patarapal, managing director of PK Exhibition.
“Promotions are a key driver for locals, so the event this week will continue with value-for-money prices to attract people who have become more price conscious during this economic downturn,” he said.
Mr Krit said both international chains and local hotels have to shift focus onto the domestic market by setting…
