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Sunday, May 12, 2024

Bangkok Post – VGI targets advertising growth on expanding skytrain lines

A skytrain carriage featuring an ad on its exterior. VGI, a key provider of ad space on the skytrain, says out-of-home media in Thailand is poised for significant growth this year. (Photo: Seksan Rojjanametakun)

VGI Plc, an out-of-home (OOH) media firm, plans to grow in line with the expansion of new mass transit lines, using its audience profile to offer more financial and retail services.

“Global media is changing from traditional to digital, but one thing that never changes is targeting the right audience at the right time with the most impactful message and value for money,” said VGI chief executive Nelson…

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