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Monday, April 29, 2024

Bangkok Post – Top digital marketing trends

Responsible AI in vogue at present

Facebook, TikTok, Twitter, YouTube and Instagram apps are seen on a smartphone in this image. Google reported last year that around 40% of members of Gen Z use TikTok and Instagram for searches. (Photo: Reuters)

Social media search optimisation, privacy marketing and responsible artificial intelligence (AI) are among the top trends in digital marketing, according to media agency Mindshare Thailand.

“2024 will be an exciting year for consumers and marketers alike, as various brands will learn and utilise AI extensively,” said Bhidak…

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