South Korean corporation Samsung is banking on big sporting events to boost TV sales in Thailand amid the high level of household debt and an intense price war.
“The Thai television market faced intense price competition in 2023. Sales by unit did not decline, but the overall average price did,” said Chawapoj Thienthong, director of AV Business at Thai Samsung Electronics Co.
He said the market value has continued to decline over the past 3-4 years.
In 2023, the market was worth 20 billion baht, slightly lower than the previous year, with 2.5 million units sold.
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