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Saturday, April 27, 2024

Bangkok Post – Shopee puts live sales as its key to growth

Online retailer is battling TikTok Shop

Mr Karan, left, and Ms Suchaya. Mr Karan said online retail still has ample room to grow considering the current share of only 15% of the total retail market in Thailand.

E-marketplace Shopee has set an ambitious target to grow beyond e-commerce by offering upgraded services, in a bid to compete with the fast-growing TikTok Shop in live-stream sales.

The platform is increasing its commission fee from 4-7.49% at present to 5-8.56% from April, similar to TikTok, which has announced higher fixed fees, rising from 4% to 6-8% in the same…

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