Unfazed by the public’s weakened purchasing power and the declining food delivery trend in the country, The Pizza Company is upbeat about achieving a 15% sales growth this year, largely thanks to its guaranteed 20-minute delivery service and strategic focus on attracting a younger customer base.
Thunyachate Ekvetchavit, chief operating officer of Minor Food, the operator of The Pizza Company, said although people’s purchasing power remains a challenge, particularly in upcountry areas, the group is focusing on offering…
