Jim Thompson celebrates Chinese New Year with the launch of its Scent Of Flowers collection featuring fashion staples for both men and women. In a palette of red, pink, yellow and blue, the latest collection draws inspiration from the Year of the Dragon, marrying auspicious symbols like dragons and flowers with chic designs.
The campaign titled “The Gathering” evokes the warmth of companionship and Thai-Chinese heritage through the reunion of childhood friends. Set in picturesque Songkhla Old Town, the narrative unfolds with old friends coming together, their laughter and stories filling the air, rekindling bonds amidst a fusion of cultural traditions and shared history.
Women’s offerings within the collection include mini dresses, midis, sleeveless shirts, and T-shirts along with versatile bags. For men, the collection presents comfortable yet stylish shirts and…
