An elephant sprays water on a woman to mark an early start to this year’s Songkran celebrations near the Ayutthaya Elephant Palace & Royal Kraal, a popular festival venue in the country’s former capital. Jetjaras Na Ranong
Thailand’s soft power committee is aiming to upgrade traditional events to become world-class festivals across all of the country’s 77 provinces based on dedicated research and through festival organisation training.
“I believe Thailand has numerous draws, but in the past we did not really manage our charm very…
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