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Tuesday, April 30, 2024

Bangkok Post – heygoody Unveils Pioneering Introvert-Centric Insurance Campaign in Thailand


heygoody, online insurance broker “Understood” introvert, releases a new advertisement with immersed animated work for the first time in Thailand!

Ngern Tid Lor Public Company Limited, a pioneer in online insurance brokerage, is proud to unveil its latest online commercial campaign, uniquely crafted by and for introverts. This groundbreaking initiative, a first in the industry, is designed to resonate with the digitally-savvy, introverted consumer, offering a seamless, no-call insurance experience.

A Production Rooted in Authenticity

In an industry first, the entire production team for this commercial series, including the director and producer, is composed of introverted artists. This choice ensures that every aspect of the campaign is imbued with a deep understanding of the introverted experience. “Our team’s introverted nature has been instrumental in shaping these commercials,” said Pagorn Jungrungrueang, Film Director. “We believe that this authenticity will resonate strongly with our audience, who value privacy and quiet engagement.”

“A special project that we’ve got to assemble a unique team, to deliver the essence of the product that matches the target audience’s feelings. Also a great chance to let others be more understanding to what is normally considered ‘socially acceptable’.” Asawin Phanichwatana, Creative

Empowering the Introverted Consumer

“Our new commercial series, available across various digital platforms, highlights the ease and tranquillity of securing Health, Travel, and Motor Insurance without the pressure of sales calls or the need for face-to-face interactions,” said Pakamon Tulyapizitchai, Head of Digital Transformation, Ngern Tid Lor. “We’re not just selling insurance; we’re offering a peaceful and unobtrusive way for people to protect what matters most to them. This time, we intend to communicate with introverted people, especially those who make up more than 48%* in Thailand.” Click on the link at www.heygoody.com/th/heyintrovert to experience the captivating concept of our VDO advertising campaign.

Why heygoody, the new online insurance broker for digital-savvy

  • 24/7 Access: Shop for insurance anytime, anywhere, without the need for human interaction at www.heygoody.com
  • Easy Navigation: A user-friendly interface that makes finding the right insurance policy a breeze.
  • Privacy First: No unsolicited calls. Period.
  • Expert Support: Our experts are available via line chat @heygoody or contact number 02 792 1987 for those who seek assistance, providing help without pressure.

Join the Quiet Revolution

Experience the future of insurance shopping at www.heygoody.com and enjoy our new commercial series and hassle-free insurance solutions are designed with your peace of mind as the priority – no calls, no fuss, just confidence. For more information, feel free to add line @heygoody, Facebook fanpage heygoody or experience the future yourself at https://www.heygoody.com/

*From conducting a survey of 125,449 Thai people, it was found that there are more extroverts than introverts by 1.67 percent. The breakdown is as follows: Extroverts 51.67% and introverts 48.33% in Thailand. https://www.16personalities.com/country-profiles/thailand



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